Our mission

At Atypical Insights, we believe artificial intelligence should create measurable financial results, not just more complexity. Our mission is to help organizations build practical, future-ready AI skills that transform work, save money, and empower teams — with confidence.

AI Should Deliver ROI, Not Just Hype

Why We Exist

Too many companies waste time and budget on random AI pilots and technology that never scale. That’s why I point clients to the AI ROI Champion Belt Program — the most practical, proven framework I’ve found for helping teams identify, build, and deliver AI-powered solutions that create real impact, without ongoing dependence on outside consultants.

Closing the Gap Between Promise and Reality

About Sascha Vetter

I’m Sascha Vetter, founder of Atypical Insights - an independent AI advisory practice serving the Dallas-Fort Worth area and beyond. After two decades leading market research and business strategy initiatives, I witnessed firsthand how generative AI is reshaping industries - and how unprepared many leaders are to turn that disruption into real results.

That’s why I champion the AI ROI Champion Belt Program. It’s the most effective, immediately applicable framework I’ve found for helping small businesses, solopreneurs, and business leaders cut through the noise, build confidence with AI, and start delivering value - fast.

Whether I’m simplifying complex tech into usable workflows, coaching teams on prompt literacy, or designing automation strategies, my goal stays the same: to make AI accessible, practical, and profitable - without the bloat of outside consultants.